Archive for the 'Search Engine Optimization' Category
7 Additions to Google Analytics
1. Analytics Intelligence with Custom Alerts
Using an algorithmic driven Intelligence engine, Analytics Intelligence monitors data patterns over daily, weekly and monthly periods. Significant changes in data trends and insights you may not have noticed are surfaced directly in your account. You can also create your own Custom Alerts that monitor your selection of dimensions and [...]
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Bing on A Growth Trend
Bing continues to show growing trends. It has been reported that between July and August of this year (2009) Bing increased searches by 7%. In comparison Google only grew by 2%.
In the past few months Bing has continued to push the advertising with various commercials and other approaches. Bing still has a long way [...]
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Yahoo & Microsoft Search Deal
Recent news has surfaced that Yahoo and Microsoft have struck a deal to try and take down the giant of search, Google. There has been talks about a deal between the two for over a year now.
With the deal Microsoft will now be the power behind Yahoo Search while Yahoo becomes the only provider of [...]
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The Importance of Local Search - Part 2
I don’t know about you, but whenever I need to find something local (which seems to be at least 3 - 4 times a day) I use Google Local. Yes, some may use YellowPages or Yahoo Local, but the bottom line is you used some form of local directory or search to find what you [...]
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Google SERP Changes - April 09
I am definitely seeing changes in the last few weeks with Google’s ranking methods. A lot of fluctuation has occured with some of my stuff and some of our clients. There is also a lot of buzz about this in the forums. There has also been a lot of talk about Google trying to limit [...]
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A Ranking Experiment
This post originated from WebmasterWorld. It is the best post I have come a crossed in a long time and is based on comparing to SEO strategies. The results are very interesting and say a lot for Traditional SEO efforts:
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Site 1: Bought a brand new domain name that was brandable e.g. “widgets4you.co.uk” (the 4u and RUs thing is [...]
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New SEO Tag on Canonicalization
The big 3 search engines have come together to support a new meta tag.
It is very rare that the Big 3 join up on the same thing. It must be something good, right??
The new meta tag deals with the canonicalization issue deals with multiple url paths that reference the same content.
An example of this would [...]
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Google Indexing Flash
Google is now claiming they can index flash, and they might be able to crawl it and pull some of the content now, but I would be careful.
Check out this search on google dealing with indexed flash: http://www.google.com/search?q=%22fashion+design%22+filetype%3ASWF
Pretty bad huh, barely readable. The problem with Google’s flash indexing is there is no use of tags. [...]
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Local Search
How important is local search? Very Important!
Local search is becoming more important by the day, especially in Google because of how the local results are displayed in organic search. Doing a local search in Google like “Dentists in Charlotte” will yield a list of results with local results at the top. What is interesting is [...]
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