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News

YouTube Pulls the Trigger on Mobile Ads
Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan.
Verizon Lands Mobile Deal with NFL
NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.
Social Media Played Big Role in Driving Oscar Interest
Twitter activity was very strong during this year's telecast.
U.K. to Regulate Social Network Marketing
Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.
Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance
The brand's teens-based referrals program is being supported by a multifaceted digital push.
Walmart Places a Mega Buy with Yahoo
Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.
B2B Spending on Mobile to Fall Nearly 40 Percent
A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.