The Importance of Local Search
How important is local search? Very Important!
Local search is becoming more important by the day, especially in Google because of how the local results are displayed in organic search. Doing a local search in Google like "Dentists in Charlotte" will yield a list of results with local results at the top. What is interesting is that it shows 10 results, not 1 or 3, but 10. Not only does it show the company name, but it also displays the company phone number. This makes the user more apt to call a possible company before even looking at the organic results below.
I have been doing a lot of digging to find out what is need to rank high in Google local. Here are a few of my findings:
-you must have a local.google.com listing created. Within this listing you should have as much information as possible. (description, link to your website, product listings, etc.)
-you also need to have a listing in SuperPages. Google uses some of SuperPages local results, and helping boost an already present listing.
-It seems like sites with more content, pages and incoming links rank better in the Google local search. I do not think this is a make it or break it thing, but definitely helps.
-Insiderpages.com could potentially leverage local rankings.
I am definitely open to feedback from everyone. If you would like to contact me with more information on local search please do so.
Local search is becoming more important by the day, especially in Google because of how the local results are displayed in organic search. Doing a local search in Google like "Dentists in Charlotte" will yield a list of results with local results at the top. What is interesting is that it shows 10 results, not 1 or 3, but 10. Not only does it show the company name, but it also displays the company phone number. This makes the user more apt to call a possible company before even looking at the organic results below.
I have been doing a lot of digging to find out what is need to rank high in Google local. Here are a few of my findings:
-you must have a local.google.com listing created. Within this listing you should have as much information as possible. (description, link to your website, product listings, etc.)
-you also need to have a listing in SuperPages. Google uses some of SuperPages local results, and helping boost an already present listing.
-It seems like sites with more content, pages and incoming links rank better in the Google local search. I do not think this is a make it or break it thing, but definitely helps.
-Insiderpages.com could potentially leverage local rankings.
I am definitely open to feedback from everyone. If you would like to contact me with more information on local search please do so.
posted by Administrator | 3:44 PM
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