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EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct
Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands.
Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers
Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign.
As Data Wars Heat Up, Quantcast Goes Global
Media companies increasingly looking to monetize traffic outside the U.S., CEO says.
Eyeblaster IPO Filing Shows Steady Profits, But Stalled Growth
SEC filing reflects profitability, but competition threatens.
Verizon Lands Mobile Deal with NFL
NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.
Social Media Played Big Role in Driving Oscar Interest
Twitter activity was very strong during this year's telecast.
YouTube Pulls the Trigger on Mobile Ads
Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan.