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News

• EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct
  Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands.
• Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers
  Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign.
• As Data Wars Heat Up, Quantcast Goes Global
  Media companies increasingly looking to monetize traffic outside the U.S., CEO says.
• Eyeblaster IPO Filing Shows Steady Profits, But Stalled Growth
  SEC filing reflects profitability, but competition threatens.
• Verizon Lands Mobile Deal with NFL
  NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.
• Social Media Played Big Role in Driving Oscar Interest
  Twitter activity was very strong during this year's telecast.
• YouTube Pulls the Trigger on Mobile Ads
  Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan.